Privacy policy

1. Data protection at a glance

This privacy policy also applies to the application **”Evalea”** (hereinafter referred to as the “Evalea Teams App”) offered in the Microsoft Teams Store.

General information

The following information provides a simple overview of what happens to your personal data when you

visit this website or
use our digital workforce development solutions (“Evalea Services”), including the Evalea application in Microsoft Teams (hereinafter collectively referred to as the “Online Offering”).

Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.
Insofar as our Evalea Services are used by companies (in particular employers), we usually process personal data on behalf of these companies. In these cases, the respective company is a controller within the meaning of the GDPR; we process personal data exclusively in accordance with their instructions on the basis of an agreement on order processing.

Data collection on this website

Who is responsible for the data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Note on the responsible body” in this privacy policy.

How do we collect your information?

On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter into a contact form. Other data is collected automatically or with your consent when you visit the website by our IT systems. This is mainly technical data (e.g. Internet browser, operating system or time of page access). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time for this and other questions on the subject of data protection.

Analytics and third-party tools

When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs. Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestrasse 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner). Details can be found in Hetzner’s privacy policy: https://www.hetzner.com/de/rechtliches/datenschutz. The use of Hetzner is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Order processing

We have concluded a contract processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect the data from access by third parties.

Note on the responsible body

The responsible body for data processing in connection with this online offer (website and – insofar as we do not act as a processor for corporate customers – the Evalea Services including the Evalea app in Microsoft Teams) is:
Evalea GmbH
Sandweg 6HH
60316 Frankfurt am Main
Phone: +49 69 42 69 085 0
E-mail: datenschutz@evalea.de
The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which the data is processed no longer applies. If you assert a justified request for erasure or revoke consent to data processing, your data will be deleted, unless we have other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion takes place after these reasons have ceased to exist.

General information on the legal basis of data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, insofar as special categories of data are processed in accordance with Art. 9 (1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information in your device (e.g. via device fingerprinting), data processing will also be carried out on the basis of Section 25 (1) TTDSG. The consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this data protection declaration.

Note on the transfer of data to third countries that are not secure in terms of data protection law and the transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure in terms of data protection law as well as US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. We would like to point out that in third countries that are uncertain in terms of data protection law, no level of data protection comparable to that of the EU can be guaranteed. We would like to point out that the USA, as a safe third country, basically has a level of data protection comparable to that of the EU. Data transfer to the USA is permissible if the recipient has certification under the “EU-US Data Privacy Framework” (DPF) or has suitable additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external bodies. In some cases, it is also necessary to transmit personal data to these external bodies. We only pass on personal data to external bodies if this is necessary in the context of the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure in accordance with Art. 6 (1) (f) GDPR or if another legal basis allows the data transfer. When using processors, we only share our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing contract is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing at any time and, if necessary, a right to rectification or deletion of this data. You can contact us at any time for this and other questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data held by us, we will usually need time to verify this. For the duration of the audit, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have filed an objection in accordance with Art. 21 (1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed with your consent or for the establishment, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State, apart from their storage

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).

Cookies have different functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If you disable cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document them in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the withdrawal of these consents are stored. This data will not be passed on to the provider of Borlabs Cookie.

The collected data will be stored until you ask us to delete it or delete the Borlabs cookie yourself or the purpose for which the data is stored no longer applies. Mandatory statutory retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of the Borlabs cookie consent technology is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and version
operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – for this purpose, the server log files must be recorded.

Contact

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6 (1) (b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to the storage or the purpose for which the data is stored no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Enquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry, including all personal data resulting from it (name, enquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to its storage or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse registration.

For important changes, such as in the scope of the offer or in the event of technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of executing the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Registration with Google

Instead of registering directly on this website, you can register with Google. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To sign up with Google, all you need to do is enter your Google names and password. Google will identify you and confirm your identity to our website.

If you log in with Google, we may be able to use certain information on your account to complete your profile with us. You can decide whether and what information this is within the framework of your Google security settings, which you can find here: https://myaccount.google.com/security and https://myaccount.google.com/permissions.

The data processing associated with Google registration is based on our legitimate interest in providing our users with the simplest possible registration process (Art. 6 para. 1 lit. f GDPR). Since the use of the registration function is voluntary and the users can decide for themselves on the respective access options, no conflicting overriding rights of the data subjects are apparent.

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to complying with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Use of Evalea Services and the Evalea App in Microsoft Teams

Our Evalea services include, in particular, the web-based Evalea platform and the **Evalea application in Microsoft Teams** (“Evalea Teams App”). These solutions are usually used by companies (e.g. employers) to support processes of personnel development, qualification, feedback and training measures.

Role of Evalea (Controller/Processor)

Insofar as we offer Evalea services directly ourselves (e.g. for test accounts or in the case of a direct contractual relationship with individuals), we are a controller within the meaning of the GDPR. In these cases, the general information in this privacy policy applies immediately.

In most cases, however, companies (especially employers) use Evalea Services for their employees. In this case, we process personal data as a **processor** within the meaning of Art. 28 GDPR. The respective company is responsible for the processing of personal data in connection with the use of the Evalea Services (including the Evalea Teams app) and determines in particular the purposes and legal bases of the processing. We conclude an agreement with our corporate customers on order processing in accordance with Art. 28 GDPR.

Categories of data processed

Depending on the scope of functions booked and the specific use of the Evalea Services, the following categories of personal data in particular may be processed:

– Master data (e.g. name, e-mail address, user name, organizational assignment, role in the company),
– Profile data from Microsoft 365 / Azure AD when using the Evalea Teams app (e.g. display name, email address, tenant ID, Teams-specific identifiers),
– Usage and log data (e.g. logins, times of use, functions accessed, technical log data),
– Content posted in or processed through Evalea (e.g. participation and training information, feedback, assessments, learning and development data, answers to questionnaires or assessments – depending on the range of functions selected by the company).

Purposes of processing in the Evalea Services

The processing of the aforementioned data is carried out in particular for the following purposes:

– Provision and operation of the Evalea Services and the Evalea Teams app,
– Authentication and authorization of users (e.g. via single sign-on / Microsoft login),
– Support of personnel development, qualification and feedback processes within the company,
– Creation and evaluation of training, feedback and development measures within the framework of the purposes defined by the company,
– Ensuring stability, security and error-free Evalea services (e.g. monitoring, logging, abuse and fraud prevention),
– Further development and optimization of Evalea services.

Legal bases

The specific legal basis for the processing of personal data in the context of the Evalea Services is determined by the respective company as the controller (e.g. Art. 6 para. 1 lit. b GDPR for the performance of the employment contract or Art. 6 para. 1 lit. f GDPR on the basis of legitimate interests in personnel development and organization).

Insofar as we offer Evalea services directly to users (e.g. test accounts), we process personal data on the basis of Art. 6 (1) (b) GDPR (performance of a contract or initiation) and Art. 6 (1) (f) GDPR (legitimate interest in the secure and efficient operation of our services). If consent is required or obtained (e.g. for optional functions), the processing is carried out on the basis of Art. 6 (1) (a) GDPR. A given consent can be revoked at any time with effect for the future.

Recipients and processors

To provide the Evalea Services, we use technical service providers (e.g. hosting and infrastructure providers, IT service providers) with whom we have concluded order processing agreements in accordance with Art. 28 GDPR. These service providers process personal data exclusively in accordance with our instructions and within the framework of the order processing agreements concluded with our customers.

A transfer to third countries (outside the EU/EEA) will only take place if the legal requirements pursuant to Art. 44 et seq. GDPR are met (e.g. adequacy decision of the EU Commission or EU standard contractual clauses in conjunction with any additional protective measures). You can find more information on this in the general information of this privacy policy.

Storage period

The storage period of personal data within the framework of the Evalea Services is based on the agreements made with the respective company as well as on the statutory retention periods. We delete personal data as soon as it is no longer necessary to achieve the respective purposes and there are no statutory retention periods to the contrary.

Microsoft Accountability Notice

The **Microsoft Teams** platform is provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland. Microsoft is an independent controller of the processing of personal data by Microsoft in the context of the use of Microsoft Teams. Microsoft’s data processing is governed by the agreements between your company and Microsoft, as well as Microsoft’s privacy policy (see [https://privacy.microsoft.com/privacystatement](https://privacy.microsoft.com/privacystatement)). We have no influence on this data processing.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transmitted to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, dwell time, operating systems used and origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can use Google Analytics to, among other things: Record your mouse and scroll movements and clicks. In addition, Google Analytics uses various modeling approaches to complement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information about the handling of user data by Google Analytics in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google signals. When you visit our website, Google Analytics collects, among other things: Your location, search history, and YouTube history, and demographic information (visitor data). This data can be used for personalized advertising with the help of Google Signal. If you have a Google Account, Google-Signal’s visitor data will be linked to your Google Account and used for personalized advertising messages. The data is also used to compile anonymised statistics on the user behaviour of our users.

Order processing

We have concluded a contract processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Optimize

We have integrated Google Optimize on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google Optimize).

Google Optimize allows us to optimize our website by performing tests (A/B testing) and personalization of the website. For this purpose, Google Optimize processes the IP address of website visitors. The personal data collected can then be processed by other analysis tools.

The use of Google Optimize is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in an optimal design of its online presence. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. for device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Further details can be found in the provider’s privacy policy under https://business.safety.google/adsprocessorterms/.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can see whether the user has taken certain actions. For example, we can evaluate which buttons on our website have been clicked on how often and which products have been viewed or purchased particularly often. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

You can find more information about Google conversion tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Sending newsletters

We use Pipedrive to send newsletters, offered by the company Pipedrive OÜ, Paldiski mnt 80, Tallinn 10617, Estonia.

The basis for sending the regular newsletter is your consent, you have the option of revoking your consent at any time and without giving reasons.

The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR.

LinkedIn Insight Tag

This website uses LinkedIn’s insight tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Facebook Pixel

Our website uses the Facebook pixel of Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This tool helps us track the behavior of visitors on our website in order to analyze the effectiveness of our advertising efforts on Facebook and to serve targeted advertising.

The Facebook pixel allows Meta to associate your use of our website with specific Facebook user accounts and to show you personalized ads on Facebook and its partner pages. The processing of the data is carried out on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest in effective advertising). If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR.

You can object to the data collection by the Facebook Pixel at any time by adjusting your settings in the Facebook advertising settings or by deactivating corresponding advertising cookies via our cookie settings. For more information about Meta’s data processing, please see Facebook’s Privacy Policy.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we obtain information about the visitors of our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better target our page to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also be done across devices (e.g., PC-to-tablet). LinkedIn Insight Tag also offers a retargeting feature that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, there is no identification of the advertising addressee.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). LinkedIn members’ direct identifiers will be deleted from LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it as part of its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

Insofar as consent has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) (f) GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objecting to the use of LinkedIn Insight Tag

Object to the analysis of user behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can control the use of their personal information for advertising purposes in their account settings. In order to avoid linking data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order processing

6. Microsoft Clarity

“We work with Microsoft Clarity and Microsoft Advertising to use behavioral metrics, heat maps, and session replays to track how you use and interact with our website to improve and market our products/services. Website usage data is collected using first- and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. In addition, we use this information for website optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, please see the Microsoft Privacy Statement.

7. Plugins and Tools

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

For more information about Google Fonts, see https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome

This page uses Font Awesome to display fonts and icons consistently. The provider is Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you call up a page, your browser loads the required fonts into its browser cache in order to display texts, fonts and symbols correctly. To do this, the browser you are using must connect to Font Awesome’s servers. This will inform Font Awesome that this website has been accessed via your IP address. The use of Font Awesome is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the uniform presentation of the typeface on our website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

If your browser does not support Font Awesome, a default font will be used by your computer.

For more information about Font Awesome, please refer to Font Awesome’s privacy policy at: https://fontawesome.com/privacy.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to verify whether data is entered on this website (e.g. in a contact form) by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website visitor or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its websites from abusive automated spying and spam. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

8. eCommerce and payment providers

Processing customer and contract data

We collect, process and use personal customer and contract data to establish, design and amend our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 (1) (b) GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.